PIKE EVOLUTION | Norman, Oklahoma Brand Photographer

As an Oklahoma brand photographer, I get the amazing opportunity to work with small businesses like PIKE EVOLUTION, OKC metro area’s (Edmond to be exact!) first Lagree studio! Lagree is a high intensity, low impact exercise that uses variable spring tension. Lagree combined muscular endurance and cardio giving you a full body workout every time.

What I loved the most about PIKE’s brand photoshoot was how much energy everyone brought to the session! The owners Pamela and Devin radiate beauty. They have a passion for fitness that shines in their images.

The goal of this brand session was to create an arsenal of natural yet polished photos for website and social media that tell who PIKE is and what they do.

We captured a mix of fun fitness instructor "headshots", action shots, product photos, and some fun branding images of the two owners.

PIKE sells products in the front area of their fitness studio so we wanted to highlight that in their brand photos.

We wanted high energy modern “headshots” for all of their Lagree instructors so we did some fun movement poses to ramp up the energy!

PIKE is brand new so they were using stock images on their website just to get it up and running. One purpose of this brand photo session was to create images they could use on their website. I strategically shot many of the images to be used as potential website banner images.

Personal branding is all about letting your audience get to know YOU, the face behind the business. People want to buy from and work with people they know. It was a goal to showcase the personality of Devin and Pamela in their brand photos so their audience could begin to gain familiarity and brand trust. I think we did that well!